Welcome to my site. I am a marketing consultant and web designer with a focus on using digital content and engagement to help individuals and organizations achieve their marketing goals, build their communities, and express themselves.
I have deep experience helping professionals and individuals develop their businesses, notably professional services practitioners in the consulting, legal, and other B2B sectors.
My blog is about marketing, markets, and culture, veering into travel and occasionally soccer. And whatever else I fancy at the moment. I am intrigued by the swirling, eclectic mess that is now: digital content + publishing + social media + distribution channels + ROI and measurement challenges + what else? The world is constantly changing, and I like that.
I have a background in business development, marketing, digital communications, and social media campaigns in the professional services sector, having managed marketing efforts in the US and Europe at two Am Law 100 law firms for over a dozen years based out of Washington, DC.
Prior to this, I spent a dozen years in print and digital publishing in the US and Japan in management, editorial, production, and design. Selected highlights:
- winning a Pacific-Asia region team award for a travel magazine feature on sumo wrestling
- supporting the Boston-area start-up that brought the world the spell checker
- bringing dozens of books from manuscript to the printed page for authors around the world
- helping an AmLaw 100 law firm win numerous digital marketing awards
My educational background is a bit eclectic: BA in Russian Studies from the University of Virginia, an MBA from the College of William & Mary, and a Certificate in Legislative Studies from Georgetown University’s Government Affairs Institute. Plus, “always learning” coursework at General Assembly, CodeAcademy, Udemy, Coursera and other outlets in mobile/app design and development, coding, digital product development, web design – you name it.
Your comments are welcome on my blog, but please play by this simple rule: Say What You Mean, Mean What You Say, and Don’t Say It Mean. I think that’s a rule to live by on the internet. Thanks!
You can reach me at nick(at)marketkulture.com or link in with me here.