3 Digital Mistakes That Will Thwart A Professional’s Market Expansion

Nicholas Kosar Marketing, Technology 0 Comments

Struggling to spread the brand promise? Here are three mistakes to avoid, and some encouragement from Benjamin Franklin. As we know, corporate brand names are always aware of the need to get in front of new eyeballs. It’s one of the first assumptions of the brand marketing challenge. However, marketers in the professional services sector are often faced with intelligent …

Coffee Promotions Now, and in 1650s London

Nicholas Kosar Culture, Design, Language, Marketing 0 Comments

So we know how coffee is promoted these days – there are all kinds of inventive ways. Three cool versions are shown here. But how was coffee promoted and regarded in 1650s London? Well, there’s this description which I found via Bryant Lillywhite’s 1963 London Coffeehouses (George Allen & Unwin), while reading an interesting biography of the great Christopher Wren: “in …

Questioning the No Cell Phone Rule

Nicholas Kosar Culture, Technology 0 Comments

Earlier this week I had the good fortune to meet a friend at his club – one of those nice, 100+-year-old, private clubs that give off an air of gentility and professionalism. Over the years, I’ve been to this club numerous times for events, lunches, and drinks, and always felt refreshed by the quiet, stately atmosphere. The food is good …

The Startup Creator’s Dilemma: Fear and Learning

Nicholas Kosar Culture, Design, Marketing, Startups, Technology 0 Comments

DC TechDay was invigorating yesterday. Better put: the more you engaged in it, the more you got out of it. Talking with so many marketers, designers, founders, and coders yesterday made me grateful that we live during the exciting world of smartphone-centered, cloud-based technological power. Prior to 2007, it was never so much fun as it now is to be …

Travel Bloggers, Where Art Thou?

Nicholas Kosar Marketing, Startups, Technology, Travel 0 Comments

World-renowned wine expert Jancis Robinson, in this morning’s particularly fine FT Weekend, is refreshingly honest about the changing role and status of “experts” like herself in today’s society and economy. A couple quick quotes by Ms. Robinson succinctly state today’s new reality: “In the 21st century, the internet and now, particularly, the smartphone have changed everything.” “I have gone from …

No, Hotels Really Don’t Care About the Environment

Nicholas Kosar Culture, Language, Marketing, Travel 3 Comments

“We care about the environment”  …  “Let’s preserve our world”  …  “Help us go green”  … Hotels all over the United States push their green credentials using varying terminology, but in the end it all comes down to those little cards you find in every hotel bathroom, inviting you to hang up your towel after your shower. But I just …