Butte Fantasy Alley: US 491, US 160, and US 64

Nick Kosar Travel 0 Comments

A required element of this six-week cross-country trek for me was the Butte Drive-By – in the arid semi-deserts of the southwestern United States. There’s something special about a butte: timeless, majestic, and spiritual. Spiritual in the sense of: I can see how the ancients would attribute some aspect of deity to these impressive natural formations. This trip would have …

Branding: Not Yet Dead in the B2B World

Nick Kosar Marketing 0 Comments

Itamar Simonson, professor of marketing at Stanford, tells the American Marketing Association that, in a world full of online reviews and “experience-based information,” the value of branding has been eroded: “Consumers rely increasingly on information sources like reviews by consumers and by experts…. They’re less dependent on … cues such as brand names.” This may be true in the B2C …

Two Ways for Law Firms to Create and Share More Content

Nick Kosar Marketing, Technology 1 Comment

As Joe Pulizzi puts it, the opportunity to earn new business through “epic” content marketing is there for those who see it. This is certainly true in professional services marketing – notably in the legal field. While businesses and law firms can publish online with the push of a button, traditional content publishers are struggling to produce quality content and …

If Soccer Was Like Software, What Will the Next Version Look Like?

Nick Kosar Culture, Marketing, Soccer, Technology 0 Comments

Software development goes through continual change. New features, new expectations. If the soccer industry were the same, what version are we using now, and what does the next release of code promise? In this Soccer Newsday article, I posit that we are moving from version 3.0 to version 4.0. So, what would 4.0 look like? Visit kosar.in/soccer4 to learn more. Photo credit: …

In a Digital World, Is the Business Card Doomed?

Nick Kosar Culture, Design, Marketing, Technology 0 Comments

To some extent, the “paperless” office actually has resulted in less paper. But what about business cards? Recently I met a couple gents at a business mixer who had no business cards to offer, due to their company’s no-business-card policy. So is the business card doomed? Here’s what I had to say about it, on LinkedIn: http://kosar.in/bizcardlife Photo credit: beatplusmelody / …

3 Key Takeaways – and Great Karma – from the 2014 Mid-Atlantic Marketing Summit

Nick Kosar Marketing, Technology 2 Comments

The 2014 Mid-Atlantic Marketing Summit is over – yet again an informative affair in a beautiful setting (the USA Today/Gannett headquarters in Tysons Corner, Virginia), and once again washed with springtime sunlight. Here are three key points I took away from this year’s Summit: 1. Use New Technology to Solve Age-Old Problems While new-fangled social and digital media channels can and should …

Return on Effort: It’s All About Your Goals

Nick Kosar Marketing, Technology 0 Comments

As the digital and social world continues to emerge, the main reaction I get from non-marketer and marketer alike is: bemusement. As in: “I’d like to understand what all this social/online stuff is, but I can’t find the time.” After the bemusement reaction, the other main theme I hear is summed up in this question: “Is the effort worth it?” …

If You Like the World Cup, You Should Try League Soccer

Nick Kosar Marketing, Soccer 0 Comments

Every four years or so, casual soccer fans get excited about the World Cup. As do we all. But there is a misunderstanding among some, who believe that the World Cup provides the highest quality and most entertaining soccer in the world. And that’s not necessarily so. In fact, World Cup games – notably during the group stages – can …