Brands want to know who is more influential concerning their particular product. This means that they are going to increasingly look toward those who have a larger following, more influence, and thus a higher Klout score. … [Any] thought leader today must be aware of the importance of the quantitative analysis that is going on in anticipating whom buyers will select. - "Klout Matters" - by Gina Carr and Terry Brock. An informative book that is practical yet also delves into the principles underlying how to increase one's Klout score, and therefore one's influence in social networks.