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International Communications: 1700s Style

Nicholas Kosar Culture, Language 0 Comments

One way I keep up with historical and cultural interests is through my association with the Associates of Colonel Philip Ludwell III, a historical non-profit association focusing on interesting personalities of the 18th-century in the Colony of Virginia. In an age when we can Facebook message each other from the United States to Siberia (something I’ll occasionally do with cousins), …

Ludwell website by Nick Kosar MarketKulture

New Web Design Project for Ludwell.org

Nicholas Kosar Culture, Design, Language, Marketing, Technology 0 Comments

I am pleased to have recently completed the website design for a nonprofit historical association called the Associates of Colonel Philip Ludwell III (ACPL). ACPL is focused on investigating the life and times of an interesting, little-known, but influential Virginia landowner and statesman who lived in the 18th century. The design is based in WordPress and features blogging capability, which …

Coffee Promotions Now, and in 1650s London

Nicholas Kosar Culture, Design, Language, Marketing 0 Comments

So we know how coffee is promoted these days – there are all kinds of inventive ways. Three cool versions are shown here. But how was coffee promoted and regarded in 1650s London? Well, there’s this description which I found via Bryant Lillywhite’s 1963 London Coffeehouses (George Allen & Unwin), while reading an interesting biography of the great Christopher Wren: “in …

No, Hotels Really Don’t Care About the Environment

Nicholas Kosar Culture, Language, Marketing, Travel 3 Comments

“We care about the environment”  …  “Let’s preserve our world”  …  “Help us go green”  … Hotels all over the United States push their green credentials using varying terminology, but in the end it all comes down to those little cards you find in every hotel bathroom, inviting you to hang up your towel after your shower. But I just …

How Digital Engagement Beats the Super Bowl

Nicholas Kosar Language, Marketing, Technology 0 Comments

Anyone remember Super Bowl XXXIV in January 2000? While it featured an exciting game between the St Loius Rams and Tennessee Titans that came down to the wire, you might better remember it as the “Dot-Com Super Bowl.” The game featured commercial after commercial by companies that had business models built on commerce generated through their websites. Remember pets.com or lifeminders.com? …

Twitter Is Like Skywriting, Only Better

Nicholas Kosar Language, Marketing, Technology 0 Comments

On the way to our hotel from Orlando International Airport for the 2014 Legal Marketing Association Annual Conference, a colleague of mine and our driver, a hospitable immigrant from London, tried to decipher the skywriting that appeared in the sky before us. Seems that skywriting as a marketing message is quite popular in these warmer climes. In the past, my …

It’s Time to Rename Our Coffee Styles and Sizes

Nicholas Kosar Culture, Language, Marketing, Travel 0 Comments

Venti? 20 oz? And worst of all, “Tall”?? When it comes to coffee sizes and marketing, I sometimes think we’ve got it all wrong. It’s time for a change. As many know, two key elements of successful marketing are that you should: Self-identify with your customers and target markets. Speak their language. Align yourself with their aspirations. And that’s why …

5 Rules of Engagement for a Social Media World

Nicholas Kosar Culture, Language, Marketing, Technology 1 Comment

We’ve all been there. After a nice conversation at a cocktail reception or business event, you get the hard sell within the next day or two. Sometimes it’s expected, sometimes it’s not. It can come in various forms. For example: Someone wants to immediately “partner” with you (translation: please give me work, now, even though I haven’t asked you questions …