Ludwell website by Nick Kosar MarketKulture

New Web Design Project for Ludwell.org

Nick Kosar Culture, Design, Language, Marketing, Technology 0 Comments

I am pleased to have recently completed the website design for a nonprofit historical association called the Associates of Colonel Philip Ludwell III (ACPL). ACPL is focused on investigating the life and times of an interesting, little-known, but influential Virginia landowner and statesman who lived in the 18th century. The design is based in WordPress and features blogging capability, which …

3 Digital Mistakes That Will Thwart A Professional’s Market Expansion

Nick Kosar Marketing, Technology 0 Comments

Struggling to spread the brand promise? Here are three mistakes to avoid, and some encouragement from Benjamin Franklin. As we know, corporate brand names are always aware of the need to get in front of new eyeballs. It’s one of the first assumptions of the brand marketing challenge. However, marketers in the professional services sector are often faced with intelligent …

Coffee Promotions Now, and in 1650s London

Nick Kosar Culture, Design, Language, Marketing 1 Comment

So we know how coffee is promoted these days – there are all kinds of inventive ways. Three cool versions are shown here. But how was coffee promoted and regarded in 1650s London? Well, there’s this description which I found via Bryant Lillywhite’s 1963 London Coffeehouses (George Allen & Unwin), while reading an interesting biography of the great Christopher Wren: “in …

Travel Bloggers, Where Art Thou?

Nick Kosar Marketing, Technology, Travel 0 Comments

World-renowned wine expert Jancis Robinson, in this morning’s particularly fine FT Weekend, is refreshingly honest about the changing role and status of “experts” like herself in today’s society and economy. A couple quick quotes by Ms. Robinson succinctly state today’s new reality: “In the 21st century, the internet and now, particularly, the smartphone have changed everything.” “I have gone from …

Where Are the Opportunities in the Post-Capitalist Economy?

Nick Kosar Culture, Marketing, Technology 0 Comments

Today I just published a new post to LinkedIn as a reaction to Paul Mason’s article on the emerging post-capitalist economy in The Guardian. Mason discusses three interesting, emerging aspects of post-capitalism: The nature and definition of “work” The market’s price-setting mechanism in the emerging “economy of abundance” The spontaneous rise of collaborative production My reactions to his article as …

Must the Pursuit of Truth Precede Market Insight?

Nick Kosar Culture, Design, Marketing, Technology 0 Comments

We are surrounded by sameness in our lives. Commercial institutions (you could call them “companies”) of all kinds succeed in delivering the status quo: hotels, airlines, banks. The list is endless. Embracing “conventional wisdom” appears to be the conventional wisdom. So what makes a market? Or rather, makes a new market – breaking old markets? You could say it’s someone …

Branding: Not Yet Dead in the B2B World

Nick Kosar Marketing 0 Comments

Itamar Simonson, professor of marketing at Stanford, tells the American Marketing Association that, in a world full of online reviews and “experience-based information,” the value of branding has been eroded: “Consumers rely increasingly on information sources like reviews by consumers and by experts…. They’re less dependent on … cues such as brand names.” This may be true in the B2C …