spurs pulisic marketing

3 Reasons Spurs Should Sign Christian Pulisic: Football, Business & Marketing

Nicholas Kosar Marketing, Soccer 0 Comments

This summer’s transfer window is known for one thing generally: the inflated prices of some player transfers. From £50+ million for Kyle Walker to possibly £197 million for Neymar, the market is crazy. But for supporters of Tottenham Hotspur Football Club, this window is unique for one glaring reason: unlike every other team in the Premier League, Spurs have spent …

RB Leipzig, soccer, football, Oliver Burke

Oliver Burke: Proving My “Expat” Soccer Thesis

Nicholas Kosar Culture, Soccer 0 Comments

In late June of this year, as the European soccer Championships were being played, I published this blog post about one way England could help its chances of winning an international competition for the first time since 1966. My point? More England players need to play abroad rather than in the comfy, familiar confines of England. It’s partly about learning …

If England Is to Win Tournaments, They’ll Need Expat Players

Nicholas Kosar Culture, Soccer 0 Comments

I’m not even English, and I’m tired of seeing the under-performance of this team at the World Cup and European championships. They never deliver on expectations. Are the expectations too high? I don’t think so. A semi-final, a quarterfinal, even a final should happen every dozen years at least. So what is the problem? One commentator today – after Iceland’s …

If Soccer Was Like Software, What Will the Next Version Look Like?

Nicholas Kosar Culture, Marketing, Soccer, Technology 0 Comments

Software development goes through continual change. New features, new expectations. If the soccer industry were the same, what version are we using now, and what does the next release of code promise? In this Soccer Newsday article, I posit that we are moving from version 3.0 to version 4.0. So, what would 4.0 look like? Visit kosar.in/soccer4 to learn more. Photo credit: …

If You Like the World Cup, You Should Try League Soccer

Nicholas Kosar Marketing, Soccer 0 Comments

Every four years or so, casual soccer fans get excited about the World Cup. As do we all. But there is a misunderstanding among some, who believe that the World Cup provides the highest quality and most entertaining soccer in the world. And that’s not necessarily so. In fact, World Cup games – notably during the group stages – can …

DC United: What a Difference A Year Can Make

Nicholas Kosar Culture, Design, Marketing, Soccer 0 Comments

Examining the Product, Price, Place and Promotion of Marketing in the Nation’s Capital Earlier this week Soccer Newsday published my analysis of how DC United is faring with the Four P’s of Marketing as the club enters the 2014 season. What a difference a year makes. Or, more accurately, what a difference a productive offseason makes. Having achieved a historical low in the …

Beyond Brand Beckham, 3 Keys to Success for Major League Soccer in South Florida

Nicholas Kosar Culture, Marketing, Soccer 0 Comments

In a Soccer Newsday column at the end of 2013, I suggested that, in order for Major League Soccer to build a successful team in Miami, the new club would need to focus on two key market factors. Specifically, the new club needs to: Target particular fan market segments – notably parsing out the term “Hispanic” in order to truly define this …

4 Reasons It’s Good to Be a DC United Fan in 2014

Nicholas Kosar Culture, Soccer 0 Comments

DC United fans are coming off the team’s worst year ever. The 2013 season will be remembered mostly for one stat: the team’s measly three league wins were the worst in Major League Soccer history. From the fans’ perspective, it was a brutal season. And yet, everything is relative. As a lifelong Washington Redskin fan – I remember avidly watching …

Design Your Own Beer (Can)

Nicholas Kosar Design, Marketing, Soccer 0 Comments

What do you do when you’ve pissed off your customer base? Well, help them get pissed. With your own beer. During the 2013 Major League Soccer season, DC United won only three games all season, while losing a whopping 24 times and drawing seven games. It was a horrible year, and attendance fell throughout the season. And yet, at some …