graphic of Dante Alighieri - for blog post by Nicholas Kosar: 6 Marketing Practices That Digital Dante Would Consign to the Inferno

6 Marketing Practices That Digital Dante Would Consign to the Inferno

Nicholas Kosar Branding, Content Marketing, Digital Products, Law Firm Marketing, Social Media, Tech Leave a Comment

Earlier this year I was in Verona, Italy, with its imposing statue of Dante Alighieri. Having recently read Dante’s Inferno in an impromptu book club, it got me thinking: if Dante lived today and was a digital marketer, what would he have to say about, well, Digital Worst Practices? Which would he consign to the Inferno? Before we dive into …

The Digital 100 blog post graphic header

The Digital 100: Rank Your Law Firm Website – And Then Improve It!

Nicholas Kosar Content Marketing, Digital Products, Law Firm Marketing, Web Design Leave a Comment

Last month I was pleased to see the advent of a new digital ranking of law firm websites: The Digital 100, based in the UK and managed by marketing agency TBD. The Digital 100 is “a subscription service which ranks law firms for their digital marketing performance. A bit like The Lawyer 200 or the Legal Business 100 do for …

best consulting website award graphic 2019

Best Consulting Website of 2019

Nicholas Kosar Branding, Content Marketing, Digital Products, Web Design 1 Comment

This month I was pleased to learn that our digital marketing and web design team at Wells + Associates received the Web Marketing Association’s 2019 “Best Consulting Website” award. WMA’s WebAwards program “recognizes achievement in the creation of top web sites” and the winner of the 2018 Consulting website award was Accenture. This award is the culmination of a lot …

Why We Shouldn’t Expect Immediate Results on Social Media

Nicholas Kosar Content Marketing, Social Media, Uncategorized, Web Design Leave a Comment

When I give presentations on digital marketing, people normally hear me say that, “Online, no one reads anything. They just look at stuff.”  If you’re trying to use social media, websites, and blogs to market yourself, this statement may sound depressing. I don’t say this to dissuade people from using social media and other digital marketing tools, but rather to help …

Digital Audits guide your marketing strategies

Leverage Your Digital Audit: Transform Your Website from a Static Brochure to a Dynamic Marketing Tool

Nicholas Kosar Content Marketing, Digital Products, Social Media, Web Design Leave a Comment

By Nicholas Kosar and Stacey Piper of Piper Strategies Every business has a website. Sadly, however, most websites perform merely as fancy “e-brochures” – not as true marketing tools that nurture and develop a growing client base. So how do you take your website and digital assets to the next level? In our work with businesses large and small, we’ve …

Facebook marketing blog post by Nicholas Kosar

Facebook: Buy One, Get None Free

Nicholas Kosar Content Marketing, Social Media Leave a Comment

Ruminations on Facebook … where else do you have to pay over and over for the same thing? I use and make use of Facebook’s ad platform in various projects. The targeting technology and design/presentation features are quite something. Something good, that is. But increasingly I feel that Facebook is just greedy. And this is not simply my opinion, but …

1600s infographic book by priest thomas gage

Crafting Effective Infographics – From the 1600s to Today

Nicholas Kosar Content Marketing, Social Media Leave a Comment

While infographics seem to have been popular for only the last decade or so as part of the wave of social media-fueled content marketing, they’ve actually been around for centuries. In fact, we can still learn from infographics that are hundreds of years old. Three oldies that I like come from 1600s Great Britain, 19th-century Russia, and 20th-century America. That first …

unique branding hummus sign

How Is Your Brand Unique? Try Naming Your Color Scheme

Nicholas Kosar Branding Leave a Comment

If you believe in a Higher Power who is ultimately undefinable, Apophatic Theology makes sense: you define your Divine Being not by what the Creator is, but by what the Creator is not. Defining your Brand, and then Marketing it, has some similarities – you definitely have to know what you are not. For example, I’ve had clients tell me …