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How Is Your Brand Unique? Try Naming Your Color Scheme

Nicholas Kosar Branding Leave a Comment

If you believe in a Higher Power who is ultimately undefinable, Apophatic Theology makes sense: you define your Divine Being not by what the Creator is, but by what the Creator is not. Defining your Brand, and then Marketing it, has some similarities – you definitely have to know what you are not. For example, I’ve had clients tell me …

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The Safe Way to Perform Surgery on Your Website: Staging

Nicholas Kosar Digital Products, Web Design Leave a Comment

Would you undergo painful surgery without anaesthesia? Of course not. And that’s why your business website should have the equivalent of a painkiller: a staging capability. I’ll explain. Why do we avail ourselves of painkillers? For most people, the answer is simple: To avoid the pain that is really happening. But I’ve got a better reason: So the doctor can …

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It’s Time to Change Langley High School’s Mascot and Branding

Nicholas Kosar Branding, Culture 2 Comments

In 793 CE, “on 8 January the raiding of heathen men miserably devastated God’s church in Lindisfarne island by looting and slaughter.” And thus the Anglo-Saxon Chronicle documents the first Viking raid on the Anglo-Saxon Kingdom of Northumbria, in northern England. What does this have to do with Langley High School? Well, quite a lot. It’s a simple issue that …

3 Digital Mistakes That Will Thwart A Professional’s Market Expansion

Nicholas Kosar Content Marketing, Law Firm Marketing, Social Media, Tech Leave a Comment

Struggling to spread the brand promise? Here are three mistakes to avoid, and some encouragement from Benjamin Franklin. As we know, corporate brand names are always aware of the need to get in front of new eyeballs. It’s one of the first assumptions of the brand marketing challenge. However, marketers in the professional services sector are often faced with intelligent …

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3 Reasons Spurs Should Sign Christian Pulisic: Football, Business & Marketing

Nicholas Kosar Content Marketing, Soccer Leave a Comment

This summer’s transfer window is known for one thing generally: the inflated prices of some player transfers. From £50+ million for Kyle Walker to possibly £197 million for Neymar, the market is crazy. But for supporters of Tottenham Hotspur Football Club, this window is unique for one glaring reason: unlike every other team in the Premier League, Spurs have spent …

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Start Me Up: Keith Richards’ Startup Advice

Nicholas Kosar Digital Products, Startups, Tech Leave a Comment

Guitarist Keith Richards is infamous for heroin addiction and supposedly snorting his father’s ashes. Those topics should pale in comparison to his incredible musical accomplishments with the Rolling Stones. But, he also is an illuminating source for startup inspiration and advice. Richards has the answers to questions such as, “How do you get it started when you’ve never done it …

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New Web Design Project: Julian Coles – Singer + Songwriter

Nicholas Kosar Content Marketing, Digital Products, Web Design Leave a Comment

Recently I was pleased to finish a web design project for Julian Coles – a singer and songwriter who finished recordings in a Memphis studio late last year. It was important to communicate visually both the vibe of Julian’s music and his persona. Words that come to mind are smooth, sophisticated, romantic, inspiring, and heartfelt. And of course it always helps …

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Oliver Burke: Proving My “Expat” Soccer Thesis

Nicholas Kosar Culture, Soccer Leave a Comment

In late June of this year, as the European soccer Championships were being played, I published this blog post about one way England could help its chances of winning an international competition for the first time since 1966. My point? More England players need to play abroad rather than in the comfy, familiar confines of England. It’s partly about learning …

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Early Stage Failures: The Path to Success?

Nicholas Kosar Digital Products, Startups Leave a Comment

I’m in the early stages of some digital product ideas, one of which is approaching what I will call the official “startup” stage. This particular idea is my “Big Idea,” and therefore it’s the one that has potential “Failure” written all over it during my darker moments. That’s given me some time to reflect on the subject of Failure – …