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Tech Prophecies: The 1993-1994 “You Will” Commercials

Nicholas Kosar Culture, Tech

Just came upon some of these commercials from ’93-94 – I barely remember them. Amazing to see how much of this became true (and how some of it didn’t – at least in the exact ways the commercials are phrased). Remember that the Mosaic web browser came out in early 1993, the Netscape browser a year or so later, and …

No, Hotels Really Don’t Care About the Environment

Nicholas Kosar Culture, Language, Travel

“We care about the environment”  …  “Let’s preserve our world”  …  “Help us go green”  … Hotels all over the United States push their green credentials using varying terminology, but in the end it all comes down to those little cards you find in every hotel bathroom, inviting you to hang up your towel after your shower. But I just …

Where Are the Opportunities in the Post-Capitalist Economy?

Nicholas Kosar Tech

Today I just published a new post to LinkedIn as a reaction to Paul Mason’s article on the emerging post-capitalist economy in The Guardian. Mason discusses three interesting, emerging aspects of post-capitalism: The nature and definition of “work” The market’s price-setting mechanism in the emerging “economy of abundance” The spontaneous rise of collaborative production My reactions to his article as …

Must the Pursuit of Truth Precede Market Insight?

Nicholas Kosar Culture, Tech

We are surrounded by sameness in our lives. Commercial institutions (you could call them “companies”) of all kinds succeed in delivering the status quo: hotels, airlines, banks. The list is endless. Embracing “conventional wisdom” appears to be the conventional wisdom. So what makes a market? Or rather, makes a new market – breaking old markets? You could say it’s someone …

Butte Fantasy Alley: US 491, US 160, and US 64

Nicholas Kosar Travel

A required element of this six-week cross-country trek for me was the Butte Drive-By – in the arid semi-deserts of the southwestern United States. There’s something special about a butte: timeless, majestic, and spiritual. Spiritual in the sense of: I can see how the ancients would attribute some aspect of deity to these impressive natural formations. This trip would have …

Branding: Not Yet Dead in the B2B World

Nicholas Kosar Content Marketing, Law Firm Marketing, Social Media, x

Itamar Simonson, professor of marketing at Stanford, tells the American Marketing Association that, in a world full of online reviews and “experience-based information,” the value of branding has been eroded: “Consumers rely increasingly on information sources like reviews by consumers and by experts…. They’re less dependent on … cues such as brand names.” This may be true in the B2C …

Two Ways for Law Firms to Create and Share Quality Content

Nicholas Kosar Law Firm Marketing, Social Media, x

As Joe Pulizzi puts it, the opportunity to earn new business through “epic” content marketing is there for those who see it. This is certainly true in professional services marketing – notably in the legal field. While businesses and law firms can publish online with the push of a button, traditional content publishers are struggling to produce quality content and …

If Soccer Was Like Software, What Will the Next Version Look Like?

Nicholas Kosar Soccer, Tech

Software development goes through continual change. New features, new expectations. If the soccer industry were the same, what version are we using now, and what does the next release of code promise? In this Soccer Newsday article, I posit that we are moving from version 3.0 to version 4.0. So, what would 4.0 look like? Visit kosar.in/soccer4 to learn more. Photo credit: …