Seattle Reign FC: A Brand Critique

Nicholas Kosar Content Marketing, Soccer, Web Design Leave a Comment

Great news came out a few days ago: the last National Women’s Soccer League club to name itself now has a great start to its branding: the Seattle Reign FC. A few thoughts: 1. “Empowering” women and girls appears to be a key element to the National Women’s Soccer League’s branding. The Seattle NWSL team sure got this right with their logo: not just …

Forget the Gender Gap: MLS Needs to Solve Its Marketing “Beckham Gap”

Nicholas Kosar Content Marketing, Soccer, Uncategorized Leave a Comment

The idea that LA Galaxy could lose both David Beckham and Landon Donovan in the same offseason gives food for thought about the basic marketing strategies being used by Major League Soccer, and for that matter, North American Soccer League clubs. The Galaxy are the one club to effectively use MLS’s Designated Player rule to market their club using high-priced …

What’s in a Soccer Club Name?

Nicholas Kosar Content Marketing, Culture, Soccer, Web Design Leave a Comment

It’s time to critically analyze the club naming conventions in North American soccer. Over 40 years of experience with soccer club names and brands gives us some perspective, and me some opinions. Why bother with such a critique? Quite simply, the relative youth of the sport in North America gives us the luxury and indeed the opportunity to question names …