Below you'll find a list of all posts that have been categorized as “Branding”
Earlier this year I was in Verona, Italy, with its imposing statue of Dante Alighieri. Having recently read Dante’s Inferno in an impromptu book club, it got me thinking: if Dante lived today and was a digital marketer, what would he have to say about, well, Digital Worst Practices? Which would he consign to the Inferno? Before we dive into …
Listening. Or put another way: Paying Attention to Others. Not only is this the best way to get value out of social and digital media and build a valuable audience, it’s the way things work now. The broadcast era is long gone. Let’s put this in personal terms: It’s aggravating: We go to a social media platform and share something …
This month I was pleased to learn that our digital marketing and web design team at Wells + Associates received the Web Marketing Association’s 2019 “Best Consulting Website” award. WMA’s WebAwards program “recognizes achievement in the creation of top web sites” and the winner of the 2018 Consulting website award was Accenture. This award is the culmination of a lot …
If you believe in a Higher Power who is ultimately undefinable, Apophatic Theology makes sense: you define your Divine Being not by what the Creator is, but by what the Creator is not. Defining your Brand, and then Marketing it, has some similarities – you definitely have to know what you are not. For example, I’ve had clients tell me …
In 793 CE, “on 8 January the raiding of heathen men miserably devastated God’s church in Lindisfarne island by looting and slaughter.” And thus the Anglo-Saxon Chronicle documents the first Viking raid on the Anglo-Saxon Kingdom of Northumbria, in northern England. What does this have to do with Langley High School? Well, quite a lot. It’s a simple issue that …
