Below you'll find a list of all posts that have been categorized as “Branding”
If you believe in a Higher Power who is ultimately undefinable, Apophatic Theology makes sense: you define your Divine Being not by what the Creator is, but by what the Creator is not. Defining your Brand, and then Marketing it, has some similarities – you definitely have to know what you are not. For example, I’ve had clients tell me …
In 793 CE, “on 8 January the raiding of heathen men miserably devastated God’s church in Lindisfarne island by looting and slaughter.” And thus the Anglo-Saxon Chronicle documents the first Viking raid on the Anglo-Saxon Kingdom of Northumbria, in northern England. What does this have to do with Langley High School? Well, quite a lot. It’s a simple issue that …
