graphic of Dante Alighieri - for blog post by Nicholas Kosar: 6 Marketing Practices That Digital Dante Would Consign to the Inferno

6 Marketing Practices That Digital Dante Would Consign to the Inferno

Nicholas Kosar Branding, Content Marketing, Digital Products, Law Firm Marketing, Social Media, Tech Leave a Comment

Earlier this year I was in Verona, Italy, with its imposing statue of Dante Alighieri. Having recently read Dante’s Inferno in an impromptu book club, it got me thinking: if Dante lived today and was a digital marketer, what would he have to say about, well, Digital Worst Practices? Which would he consign to the Inferno? Before we dive into …

best consulting website award graphic 2019

Best Consulting Website of 2019

Nicholas Kosar Branding, Content Marketing, Digital Products, Web Design 1 Comment

This month I was pleased to learn that our digital marketing and web design team at Wells + Associates received the Web Marketing Association’s 2019 “Best Consulting Website” award. WMA’s WebAwards program “recognizes achievement in the creation of top web sites” and the winner of the 2018 Consulting website award was Accenture. This award is the culmination of a lot …

unique branding hummus sign

How Is Your Brand Unique? Try Naming Your Color Scheme

Nicholas Kosar Branding Leave a Comment

If you believe in a Higher Power who is ultimately undefinable, Apophatic Theology makes sense: you define your Divine Being not by what the Creator is, but by what the Creator is not. Defining your Brand, and then Marketing it, has some similarities – you definitely have to know what you are not. For example, I’ve had clients tell me …

langley high school mascot branding sutton hoo

It’s Time to Change Langley High School’s Mascot and Branding

Nicholas Kosar Branding, Culture 2 Comments

In 793 CE, “on 8 January the raiding of heathen men miserably devastated God’s church in Lindisfarne island by looting and slaughter.” And thus the Anglo-Saxon Chronicle documents the first Viking raid on the Anglo-Saxon Kingdom of Northumbria, in northern England. What does this have to do with Langley High School? Well, quite a lot. It’s a simple issue that …