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How Is Your Brand Unique? Try Naming Your Color Scheme

Nicholas Kosar Branding Leave a Comment

If you believe in a Higher Power who is ultimately undefinable, Apophatic Theology makes sense: you define your Divine Being not by what the Creator is, but by what the Creator is not. Defining your Brand, and then Marketing it, has some similarities – you definitely have to know what you are not. For example, I’ve had clients tell me …

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It’s Time to Change Langley High School’s Mascot and Branding

Nicholas Kosar Branding, Culture 2 Comments

In 793 CE, “on 8 January the raiding of heathen men miserably devastated God’s church in Lindisfarne island by looting and slaughter.” And thus the Anglo-Saxon Chronicle documents the first Viking raid on the Anglo-Saxon Kingdom of Northumbria, in northern England. What does this have to do with Langley High School? Well, quite a lot. It’s a simple issue that …