Why We Shouldn’t Expect Immediate Results on Social Media

Nicholas Kosar Content Marketing, Social Media, Uncategorized, Web Design Leave a Comment

When I give presentations on digital marketing, people normally hear me say that, “Online, no one reads anything. They just look at stuff.”  If you’re trying to use social media, websites, and blogs to market yourself, this statement may sound depressing. I don’t say this to dissuade people from using social media and other digital marketing tools, but rather to help …

Digital Audits guide your marketing strategies

Leverage Your Digital Audit: Transform Your Website from a Static Brochure to a Dynamic Marketing Tool

Nicholas Kosar Content Marketing, Digital Products, Social Media, Web Design Leave a Comment

By Nicholas Kosar and Stacey Piper of Piper Strategies Every business has a website. Sadly, however, most websites perform merely as fancy “e-brochures” – not as true marketing tools that nurture and develop a growing client base. So how do you take your website and digital assets to the next level? In our work with businesses large and small, we’ve …

Facebook marketing blog post by Nicholas Kosar

Facebook: Buy One, Get None Free

Nicholas Kosar Content Marketing, Social Media Leave a Comment

Ruminations on Facebook … where else do you have to pay over and over for the same thing? I use and make use of Facebook’s ad platform in various projects. The targeting technology and design/presentation features are quite something. Something good, that is. But increasingly I feel that Facebook is just greedy. And this is not simply my opinion, but …

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Crafting Effective Infographics – From the 1600s to Today

Nicholas Kosar Content Marketing, Social Media Leave a Comment

While infographics seem to have been popular for only the last decade or so as part of the wave of social media-fueled content marketing, they’ve actually been around for centuries. In fact, we can still learn from infographics that are hundreds of years old. Three oldies that I like come from 1600s Great Britain, 19th-century Russia, and 20th-century America. That first …

3 Digital Mistakes That Will Thwart A Professional’s Market Expansion

Nicholas Kosar Content Marketing, Law Firm Marketing, Social Media, Tech Leave a Comment

Struggling to spread the brand promise? Here are three mistakes to avoid, and some encouragement from Benjamin Franklin. As we know, corporate brand names are always aware of the need to get in front of new eyeballs. It’s one of the first assumptions of the brand marketing challenge. However, marketers in the professional services sector are often faced with intelligent …

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3 Reasons Spurs Should Sign Christian Pulisic: Football, Business & Marketing

Nicholas Kosar Content Marketing, Soccer 1 Comment

This summer’s transfer window is known for one thing generally: the inflated prices of some player transfers. From £50+ million for Kyle Walker to possibly £197 million for Neymar, the market is crazy. But for supporters of Tottenham Hotspur Football Club, this window is unique for one glaring reason: unlike every other team in the Premier League, Spurs have spent …

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New Web Design Project: Julian Coles – Singer + Songwriter

Nicholas Kosar Content Marketing, Digital Products, Web Design Leave a Comment

Recently I was pleased to finish a web design project for Julian Coles – a singer and songwriter who finished recordings in a Memphis studio late last year. It was important to communicate visually both the vibe of Julian’s music and his persona. Words that come to mind are smooth, sophisticated, romantic, inspiring, and heartfelt. And of course it always helps …

Ludwell website by Nick Kosar MarketKulture

New Web Design Project for Ludwell.org

Nicholas Kosar Content Marketing, Culture, Language, Tech, Web Design Leave a Comment

I am pleased to have recently completed the website design for a nonprofit historical association called the Associates of Colonel Philip Ludwell III (ACPL). ACPL is focused on investigating the life and times of an interesting, little-known, but influential Virginia landowner and statesman who lived in the 18th century. The design is based in WordPress and features blogging capability, which …

Coffee Promotions Now, and in 1650s London

Nicholas Kosar Content Marketing, Culture, Language, Web Design Leave a Comment

So we know how coffee is promoted these days – there are all kinds of inventive ways. Three cool versions are shown here. But how was coffee promoted and regarded in 1650s London? Well, there’s this description which I found via Bryant Lillywhite’s 1963 London Coffeehouses (George Allen & Unwin), while reading an interesting biography of the great Christopher Wren: “in …