The Startup Creator’s Dilemma: Fear and Learning

Nicholas Kosar Content Marketing, Web Design, x

DC TechDay was invigorating yesterday. Better put: the more you engaged in it, the more you got out of it. Talking with so many marketers, designers, founders, and coders yesterday made me grateful that we live during the exciting world of smartphone-centered, cloud-based technological power. Prior to 2007, it was never so much fun as it now is to be …

Branding: Not Yet Dead in the B2B World

Nicholas Kosar Content Marketing, Law Firm Marketing, Social Media, x

Itamar Simonson, professor of marketing at Stanford, tells the American Marketing Association that, in a world full of online reviews and “experience-based information,” the value of branding has been eroded: “Consumers rely increasingly on information sources like reviews by consumers and by experts…. They’re less dependent on … cues such as brand names.” This may be true in the B2C …

3 Key Takeaways – and Great Karma – from the 2014 Mid-Atlantic Marketing Summit

Nicholas Kosar Content Marketing, Social Media, x

The 2014 Mid-Atlantic Marketing Summit is over – yet again an informative affair in a beautiful setting (the USA Today/Gannett headquarters in Tysons Corner, Virginia), and once again washed with springtime sunlight. Here are three key points I took away from this year’s Summit: 1. Use New Technology to Solve Age-Old Problems While new-fangled social and digital media channels can and should …

How Digital Engagement Beats the Super Bowl

Nicholas Kosar Content Marketing, Law Firm Marketing, Social Media, x

Anyone remember Super Bowl XXXIV in January 2000? While it featured an exciting game between the St Loius Rams and Tennessee Titans that came down to the wire, you might better remember it as the “Dot-Com Super Bowl.” The game featured commercial after commercial by companies that had business models built on commerce generated through their websites. Remember pets.com or lifeminders.com? …

Twitter Is Like Skywriting, Only Better

Nicholas Kosar Content Marketing, Law Firm Marketing, Social Media, x

On the way to our hotel from Orlando International Airport for the 2014 Legal Marketing Association Annual Conference, a colleague of mine and our driver, a hospitable immigrant from London, tried to decipher the skywriting that appeared in the sky before us. Seems that skywriting as a marketing message is quite popular in these warmer climes. In the past, my …

My Law Firm Is Better Than Yours … At Social Media

Nicholas Kosar Content Marketing, Law Firm Marketing, Social Media, x

Anecdotal evidence says that professional services firms – notably law firms – are not setting the standard when it comes to using social media. For professionals whose jobs are to reduce risk, embracing what is perceived as “risky” Social Business doesn’t come naturally. And yet now we have some comprehensive data to back up this notion. Good2BSocial, a social enterprise …

5 Ways to Measure Your Social Media ROI

Nicholas Kosar Content Marketing, Law Firm Marketing, Social Media, x

“Social Media – why should I bother?”  In other words: What will I get out of it? What’s my return on investment (ROI)? It’s a good question that is often asked by those many professionals who so easily and blithely dismiss the need to even create an accurate and updated LinkedIn profile for themselves. So, what’s the answer? Strictly speaking, the …

Why Content Marketing Is Very Sustainable – Via the Long Tail of the Internet

Nicholas Kosar Content Marketing, Law Firm Marketing, Social Media, x

On January 6, social media consultant Mark Schaefer published a fascinating article titled “Why Content Marketing Is Not a Sustainable Strategy” in which he stated that the supply of content marketing is outstripping the demand for that product. With the ever-increasing numbers of blogs, videos, and social media content being produced, his point is that content marketers are having to …