Travel Bloggers, Where Art Thou?

Nicholas Kosar Content Marketing, Startups, Tech, Travel Leave a Comment

World-renowned wine expert Jancis Robinson, in this morning’s particularly fine FT Weekend, is refreshingly honest about the changing role and status of “experts” like herself in today’s society and economy. A couple quick quotes by Ms. Robinson succinctly state today’s new reality: “In the 21st century, the internet and now, particularly, the smartphone have changed everything.” “I have gone from …

No, Hotels Really Don’t Care About the Environment

Nicholas Kosar Content Marketing, Culture, Language, Travel 3 Comments

“We care about the environment”  …  “Let’s preserve our world”  …  “Help us go green”  … Hotels all over the United States push their green credentials using varying terminology, but in the end it all comes down to those little cards you find in every hotel bathroom, inviting you to hang up your towel after your shower. But I just …

Where Are the Opportunities in the Post-Capitalist Economy?

Nicholas Kosar Content Marketing, Culture, Startups, Tech Leave a Comment

Today I just published a new post to LinkedIn as a reaction to Paul Mason’s article on the emerging post-capitalist economy in The Guardian. Mason discusses three interesting, emerging aspects of post-capitalism: The nature and definition of “work” The market’s price-setting mechanism in the emerging “economy of abundance” The spontaneous rise of collaborative production My reactions to his article as …

Must the Pursuit of Truth Precede Market Insight?

Nicholas Kosar Content Marketing, Culture, Startups, Tech, Web Design Leave a Comment

We are surrounded by sameness in our lives. Commercial institutions (you could call them “companies”) of all kinds succeed in delivering the status quo: hotels, airlines, banks. The list is endless. Embracing “conventional wisdom” appears to be the conventional wisdom. So what makes a market? Or rather, makes a new market – breaking old markets? You could say it’s someone …

Branding: Not Yet Dead in the B2B World

Nicholas Kosar Content Marketing, Law Firm Marketing, Social Media Leave a Comment

Itamar Simonson, professor of marketing at Stanford, tells the American Marketing Association that, in a world full of online reviews and “experience-based information,” the value of branding has been eroded: “Consumers rely increasingly on information sources like reviews by consumers and by experts…. They’re less dependent on … cues such as brand names.” This may be true in the B2C …

If Soccer Was Like Software, What Will the Next Version Look Like?

Nicholas Kosar Content Marketing, Culture, Soccer, Tech Leave a Comment

Software development goes through continual change. New features, new expectations. If the soccer industry were the same, what version are we using now, and what does the next release of code promise? In this Soccer Newsday article, I posit that we are moving from version 3.0 to version 4.0. So, what would 4.0 look like? Visit kosar.in/soccer4 to learn more. Photo credit: …

In a Digital World, Is the Business Card Doomed?

Nicholas Kosar Content Marketing, Culture, Tech, Web Design Leave a Comment

To some extent, the “paperless” office actually has resulted in less paper. But what about business cards? Recently I met a couple gents at a business mixer who had no business cards to offer, due to their company’s no-business-card policy. So is the business card doomed? Here’s what I had to say about it, on LinkedIn: http://kosar.in/bizcardlife Photo credit: beatplusmelody / …

3 Key Takeaways – and Great Karma – from the 2014 Mid-Atlantic Marketing Summit

Nicholas Kosar Content Marketing, Tech 3 Comments

The 2014 Mid-Atlantic Marketing Summit is over – yet again an informative affair in a beautiful setting (the USA Today/Gannett headquarters in Tysons Corner, Virginia), and once again washed with springtime sunlight. Here are three key points I took away from this year’s Summit: 1. Use New Technology to Solve Age-Old Problems While new-fangled social and digital media channels can and should …

Return on Effort: It’s All About Your Goals

Nicholas Kosar Content Marketing, Tech Leave a Comment

As the digital and social world continues to emerge, the main reaction I get from non-marketer and marketer alike is: bemusement. As in: “I’d like to understand what all this social/online stuff is, but I can’t find the time.” After the bemusement reaction, the other main theme I hear is summed up in this question: “Is the effort worth it?” …