web design nicholas kosar, website julian coles

New Web Design Project: Julian Coles – Singer + Songwriter

Nicholas Kosar Content Marketing, Digital Products, Web Design Leave a Comment

Recently I was pleased to finish a web design project for Julian Coles – a singer and songwriter who finished recordings in a Memphis studio late last year. It was important to communicate visually both the vibe of Julian’s music and his persona. Words that come to mind are smooth, sophisticated, romantic, inspiring, and heartfelt. And of course it always helps …

Ludwell website by Nick Kosar MarketKulture

New Web Design Project for Ludwell.org

Nicholas Kosar Content Marketing, Culture, Language, Tech, Web Design Leave a Comment

I am pleased to have recently completed the website design for a nonprofit historical association called the Associates of Colonel Philip Ludwell III (ACPL). ACPL is focused on investigating the life and times of an interesting, little-known, but influential Virginia landowner and statesman who lived in the 18th century. The design is based in WordPress and features blogging capability, which …

Coffee Promotions Now, and in 1650s London

Nicholas Kosar Content Marketing, Culture, Language, Web Design Leave a Comment

So we know how coffee is promoted these days – there are all kinds of inventive ways. Three cool versions are shown here. But how was coffee promoted and regarded in 1650s London? Well, there’s this description which I found via Bryant Lillywhite’s 1963 London Coffeehouses (George Allen & Unwin), while reading an interesting biography of the great Christopher Wren: “in …

The Startup Creator’s Dilemma: Fear and Learning

Nicholas Kosar Content Marketing, Culture, Startups, Tech, Web Design Leave a Comment

DC TechDay was invigorating yesterday. Better put: the more you engaged in it, the more you got out of it. Talking with so many marketers, designers, founders, and coders yesterday made me grateful that we live during the exciting world of smartphone-centered, cloud-based technological power. Prior to 2007, it was never so much fun as it now is to be …

Hashtag Best Practices (or, What Would Jimmy Fallon Do?)

Nicholas Kosar Content Marketing, Language, Law Firm Marketing, Social Media Leave a Comment

Like a lot of people, I’ll use hashtags to accent a social media post, notably among friends on Facebook. The hashtag serves as sort of a tongue-in-cheek addition to my main message. Yet while the hashtag has been around for a while, I still see people misusing it, notably on Twitter. Well, maybe “misuse” is too strong a word, but …

Travel Bloggers, Where Art Thou?

Nicholas Kosar Content Marketing, Startups, Tech, Travel Leave a Comment

World-renowned wine expert Jancis Robinson, in this morning’s particularly fine FT Weekend, is refreshingly honest about the changing role and status of “experts” like herself in today’s society and economy. A couple quick quotes by Ms. Robinson succinctly state today’s new reality: “In the 21st century, the internet and now, particularly, the smartphone have changed everything.” “I have gone from …

No, Hotels Really Don’t Care About the Environment

Nicholas Kosar Content Marketing, Culture, Language, Travel 3 Comments

“We care about the environment”  …  “Let’s preserve our world”  …  “Help us go green”  … Hotels all over the United States push their green credentials using varying terminology, but in the end it all comes down to those little cards you find in every hotel bathroom, inviting you to hang up your towel after your shower. But I just …

Where Are the Opportunities in the Post-Capitalist Economy?

Nicholas Kosar Content Marketing, Culture, Startups, Tech Leave a Comment

Today I just published a new post to LinkedIn as a reaction to Paul Mason’s article on the emerging post-capitalist economy in The Guardian. Mason discusses three interesting, emerging aspects of post-capitalism: The nature and definition of “work” The market’s price-setting mechanism in the emerging “economy of abundance” The spontaneous rise of collaborative production My reactions to his article as …

Must the Pursuit of Truth Precede Market Insight?

Nicholas Kosar Content Marketing, Culture, Startups, Tech, Web Design Leave a Comment

We are surrounded by sameness in our lives. Commercial institutions (you could call them “companies”) of all kinds succeed in delivering the status quo: hotels, airlines, banks. The list is endless. Embracing “conventional wisdom” appears to be the conventional wisdom. So what makes a market? Or rather, makes a new market – breaking old markets? You could say it’s someone …

Branding: Not Yet Dead in the B2B World

Nicholas Kosar Content Marketing, Law Firm Marketing, Social Media Leave a Comment

Itamar Simonson, professor of marketing at Stanford, tells the American Marketing Association that, in a world full of online reviews and “experience-based information,” the value of branding has been eroded: “Consumers rely increasingly on information sources like reviews by consumers and by experts…. They’re less dependent on … cues such as brand names.” This may be true in the B2C …