If Soccer Was Like Software, What Will the Next Version Look Like?

Nicholas Kosar Content Marketing, Culture, Soccer, Tech Leave a Comment

Software development goes through continual change. New features, new expectations. If the soccer industry were the same, what version are we using now, and what does the next release of code promise? In this Soccer Newsday article, I posit that we are moving from version 3.0 to version 4.0. So, what would 4.0 look like? Visit kosar.in/soccer4 to learn more. Photo credit: …

In a Digital World, Is the Business Card Doomed?

Nicholas Kosar Content Marketing, Culture, Tech, Web Design Leave a Comment

To some extent, the “paperless” office actually has resulted in less paper. But what about business cards? Recently I met a couple gents at a business mixer who had no business cards to offer, due to their company’s no-business-card policy. So is the business card doomed? Here’s what I had to say about it, on LinkedIn: http://kosar.in/bizcardlife Photo credit: beatplusmelody / …

3 Key Takeaways – and Great Karma – from the 2014 Mid-Atlantic Marketing Summit

Nicholas Kosar Content Marketing, Tech 3 Comments

The 2014 Mid-Atlantic Marketing Summit is over – yet again an informative affair in a beautiful setting (the USA Today/Gannett headquarters in Tysons Corner, Virginia), and once again washed with springtime sunlight. Here are three key points I took away from this year’s Summit: 1. Use New Technology to Solve Age-Old Problems While new-fangled social and digital media channels can and should …

Return on Effort: It’s All About Your Goals

Nicholas Kosar Content Marketing, Tech Leave a Comment

As the digital and social world continues to emerge, the main reaction I get from non-marketer and marketer alike is: bemusement. As in: “I’d like to understand what all this social/online stuff is, but I can’t find the time.” After the bemusement reaction, the other main theme I hear is summed up in this question: “Is the effort worth it?” …

How Digital Engagement Beats the Super Bowl

Nicholas Kosar Content Marketing, Language, Law Firm Marketing, Social Media, Tech Leave a Comment

Anyone remember Super Bowl XXXIV in January 2000? While it featured an exciting game between the St Loius Rams and Tennessee Titans that came down to the wire, you might better remember it as the “Dot-Com Super Bowl.” The game featured commercial after commercial by companies that had business models built on commerce generated through their websites. Remember pets.com or lifeminders.com? …

Twitter Is Like Skywriting, Only Better

Nicholas Kosar Content Marketing, Language, Law Firm Marketing, Social Media, Tech Leave a Comment

On the way to our hotel from Orlando International Airport for the 2014 Legal Marketing Association Annual Conference, a colleague of mine and our driver, a hospitable immigrant from London, tried to decipher the skywriting that appeared in the sky before us. Seems that skywriting as a marketing message is quite popular in these warmer climes. In the past, my …

DC United: What a Difference A Year Can Make

Nicholas Kosar Content Marketing, Culture, Soccer, Web Design Leave a Comment

Examining the Product, Price, Place and Promotion of Marketing in the Nation’s Capital Earlier this week Soccer Newsday published my analysis of how DC United is faring with the Four P’s of Marketing as the club enters the 2014 season. What a difference a year makes. Or, more accurately, what a difference a productive offseason makes. Having achieved a historical low in the …

It’s Time to Rename Our Coffee Styles and Sizes

Nicholas Kosar Content Marketing, Culture, Language, Travel Leave a Comment

Venti? 20 oz? And worst of all, “Tall”?? When it comes to coffee sizes and marketing, I sometimes think we’ve got it all wrong. It’s time for a change. As many know, two key elements of successful marketing are that you should: Self-identify with your customers and target markets. Speak their language. Align yourself with their aspirations. And that’s why …