Return on Effort: It’s All About Your Goals

Nicholas Kosar Content Marketing, Tech Leave a Comment

As the digital and social world continues to emerge, the main reaction I get from non-marketer and marketer alike is: bemusement. As in: “I’d like to understand what all this social/online stuff is, but I can’t find the time.” After the bemusement reaction, the other main theme I hear is summed up in this question: “Is the effort worth it?” …

How Digital Engagement Beats the Super Bowl

Nicholas Kosar Content Marketing, Language, Law Firm Marketing, Social Media, Tech Leave a Comment

Anyone remember Super Bowl XXXIV in January 2000? While it featured an exciting game between the St Loius Rams and Tennessee Titans that came down to the wire, you might better remember it as the “Dot-Com Super Bowl.” The game featured commercial after commercial by companies that had business models built on commerce generated through their websites. Remember pets.com or lifeminders.com? …

Twitter Is Like Skywriting, Only Better

Nicholas Kosar Content Marketing, Language, Law Firm Marketing, Social Media, Tech Leave a Comment

On the way to our hotel from Orlando International Airport for the 2014 Legal Marketing Association Annual Conference, a colleague of mine and our driver, a hospitable immigrant from London, tried to decipher the skywriting that appeared in the sky before us. Seems that skywriting as a marketing message is quite popular in these warmer climes. In the past, my …

DC United: What a Difference A Year Can Make

Nicholas Kosar Content Marketing, Culture, Soccer, Web Design Leave a Comment

Examining the Product, Price, Place and Promotion of Marketing in the Nation’s Capital Earlier this week Soccer Newsday published my analysis of how DC United is faring with the Four P’s of Marketing as the club enters the 2014 season. What a difference a year makes. Or, more accurately, what a difference a productive offseason makes. Having achieved a historical low in the …

It’s Time to Rename Our Coffee Styles and Sizes

Nicholas Kosar Content Marketing, Culture, Language, Travel Leave a Comment

Venti? 20 oz? And worst of all, “Tall”?? When it comes to coffee sizes and marketing, I sometimes think we’ve got it all wrong. It’s time for a change. As many know, two key elements of successful marketing are that you should: Self-identify with your customers and target markets. Speak their language. Align yourself with their aspirations. And that’s why …

Beyond Brand Beckham, 3 Keys to Success for Major League Soccer in South Florida

Nicholas Kosar Content Marketing, Culture, Soccer Leave a Comment

In a Soccer Newsday column at the end of 2013, I suggested that, in order for Major League Soccer to build a successful team in Miami, the new club would need to focus on two key market factors. Specifically, the new club needs to: Target particular fan market segments – notably parsing out the term “Hispanic” in order to truly define this …

5 Ways to Measure Your Social Media ROI

Nicholas Kosar Content Marketing, Law Firm Marketing, Social Media, Tech 3 Comments

“Social Media – why should I bother?”  In other words: What will I get out of it? What’s my return on investment (ROI)? It’s a good question that is often asked by those many professionals who so easily and blithely dismiss the need to even create an accurate and updated LinkedIn profile for themselves. So, what’s the answer? Strictly speaking, the …