Twitter Is Like Skywriting, Only Better

Nicholas Kosar Content Marketing, Language, Law Firm Marketing, Social Media, Tech Leave a Comment

On the way to our hotel from Orlando International Airport for the 2014 Legal Marketing Association Annual Conference, a colleague of mine and our driver, a hospitable immigrant from London, tried to decipher the skywriting that appeared in the sky before us. Seems that skywriting as a marketing message is quite popular in these warmer climes. In the past, my …

DC United: What a Difference A Year Can Make

Nicholas Kosar Content Marketing, Culture, Soccer, Web Design Leave a Comment

Examining the Product, Price, Place and Promotion of Marketing in the Nation’s Capital Earlier this week Soccer Newsday published my analysis of how DC United is faring with the Four P’s of Marketing as the club enters the 2014 season. What a difference a year makes. Or, more accurately, what a difference a productive offseason makes. Having achieved a historical low in the …

It’s Time to Rename Our Coffee Styles and Sizes

Nicholas Kosar Content Marketing, Culture, Language, Travel Leave a Comment

Venti? 20 oz? And worst of all, “Tall”?? When it comes to coffee sizes and marketing, I sometimes think we’ve got it all wrong. It’s time for a change. As many know, two key elements of successful marketing are that you should: Self-identify with your customers and target markets. Speak their language. Align yourself with their aspirations. And that’s why …

Beyond Brand Beckham, 3 Keys to Success for Major League Soccer in South Florida

Nicholas Kosar Content Marketing, Culture, Soccer Leave a Comment

In a Soccer Newsday column at the end of 2013, I suggested that, in order for Major League Soccer to build a successful team in Miami, the new club would need to focus on two key market factors. Specifically, the new club needs to: Target particular fan market segments – notably parsing out the term “Hispanic” in order to truly define this …

5 Ways to Measure Your Social Media ROI

Nicholas Kosar Content Marketing, Law Firm Marketing, Social Media, Tech 3 Comments

“Social Media – why should I bother?”  In other words: What will I get out of it? What’s my return on investment (ROI)? It’s a good question that is often asked by those many professionals who so easily and blithely dismiss the need to even create an accurate and updated LinkedIn profile for themselves. So, what’s the answer? Strictly speaking, the …

Why Content Marketing Is Very Sustainable – Via the Long Tail of the Internet

Nicholas Kosar Content Marketing, Law Firm Marketing, Social Media, Tech 8 Comments

On January 6, social media consultant Mark Schaefer published a fascinating article titled “Why Content Marketing Is Not a Sustainable Strategy” in which he stated that the supply of content marketing is outstripping the demand for that product. With the ever-increasing numbers of blogs, videos, and social media content being produced, his point is that content marketers are having to …

Design Your Own Beer (Can)

Nicholas Kosar Content Marketing, Soccer, Web Design Leave a Comment

What do you do when you’ve pissed off your customer base? Well, help them get pissed. With your own beer. During the 2013 Major League Soccer season, DC United won only three games all season, while losing a whopping 24 times and drawing seven games. It was a horrible year, and attendance fell throughout the season. And yet, at some …

5 Rules of Engagement for a Social Media World

Nicholas Kosar Content Marketing, Culture, Language, Law Firm Marketing, Social Media, Tech 1 Comment

We’ve all been there. After a nice conversation at a cocktail reception or business event, you get the hard sell within the next day or two. Sometimes it’s expected, sometimes it’s not. It can come in various forms. For example: Someone wants to immediately “partner” with you (translation: please give me work, now, even though I haven’t asked you questions …