website surgery requires staging

The Safe Way to Perform Surgery on Your Website: Staging

Nicholas Kosar Digital Products, Web Design Leave a Comment

Would you undergo painful surgery without anaesthesia? Of course not. And that’s why your business website should have the equivalent of a painkiller: a staging capability. I’ll explain. Why do we avail ourselves of painkillers? For most people, the answer is simple: To avoid the pain that is really happening. But I’ve got a better reason: So the doctor can …

web design nicholas kosar, website julian coles

New Web Design Project: Julian Coles – Singer + Songwriter

Nicholas Kosar Content Marketing, Digital Products, Web Design Leave a Comment

Recently I was pleased to finish a web design project for Julian Coles – a singer and songwriter who finished recordings in a Memphis studio late last year. It was important to communicate visually both the vibe of Julian’s music and his persona. Words that come to mind are smooth, sophisticated, romantic, inspiring, and heartfelt. And of course it always helps …

Suburbs and Safety

Nicholas Kosar Tech, Web Design Leave a Comment

“In the suburbs, things are very safe and laid out. You know where things are, so there isn’t a lot of adventurousness. That’s always tempting to fall back on. I had to fight that instinct to fall back and cleave toward safety rather than adventure and variety.” – Patton Oswalt An interesting – and frightening – quote. It brings up …

Ludwell website by Nick Kosar MarketKulture

New Web Design Project for Ludwell.org

Nicholas Kosar Content Marketing, Culture, Language, Tech, Web Design Leave a Comment

I am pleased to have recently completed the website design for a nonprofit historical association called the Associates of Colonel Philip Ludwell III (ACPL). ACPL is focused on investigating the life and times of an interesting, little-known, but influential Virginia landowner and statesman who lived in the 18th century. The design is based in WordPress and features blogging capability, which …

Coffee Promotions Now, and in 1650s London

Nicholas Kosar Content Marketing, Culture, Language, Web Design Leave a Comment

So we know how coffee is promoted these days – there are all kinds of inventive ways. Three cool versions are shown here. But how was coffee promoted and regarded in 1650s London? Well, there’s this description which I found via Bryant Lillywhite’s 1963 London Coffeehouses (George Allen & Unwin), while reading an interesting biography of the great Christopher Wren: “in …

The Startup Creator’s Dilemma: Fear and Learning

Nicholas Kosar Content Marketing, Culture, Startups, Tech, Web Design Leave a Comment

DC TechDay was invigorating yesterday. Better put: the more you engaged in it, the more you got out of it. Talking with so many marketers, designers, founders, and coders yesterday made me grateful that we live during the exciting world of smartphone-centered, cloud-based technological power. Prior to 2007, it was never so much fun as it now is to be …

Must the Pursuit of Truth Precede Market Insight?

Nicholas Kosar Content Marketing, Culture, Startups, Tech, Web Design Leave a Comment

We are surrounded by sameness in our lives. Commercial institutions (you could call them “companies”) of all kinds succeed in delivering the status quo: hotels, airlines, banks. The list is endless. Embracing “conventional wisdom” appears to be the conventional wisdom. So what makes a market? Or rather, makes a new market – breaking old markets? You could say it’s someone …

In a Digital World, Is the Business Card Doomed?

Nicholas Kosar Content Marketing, Culture, Tech, Web Design Leave a Comment

To some extent, the “paperless” office actually has resulted in less paper. But what about business cards? Recently I met a couple gents at a business mixer who had no business cards to offer, due to their company’s no-business-card policy. So is the business card doomed? Here’s what I had to say about it, on LinkedIn: http://kosar.in/bizcardlife Photo credit: beatplusmelody / …