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The Digital 100: Rank Your Law Firm Website – And Then Improve It!

Nicholas Kosar Content Marketing, Digital Products, Law Firm Marketing, Web Design Leave a Comment

Last month I was pleased to see the advent of a new digital ranking of law firm websites: The Digital 100, based in the UK and managed by marketing agency TBD. The Digital 100 is “a subscription service which ranks law firms for their digital marketing performance. A bit like The Lawyer 200 or the Legal Business 100 do for …

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Best Consulting Website of 2019

Nicholas Kosar Branding, Content Marketing, Digital Products, Web Design 1 Comment

This month I was pleased to learn that our digital marketing and web design team at Wells + Associates received the Web Marketing Association’s 2019 “Best Consulting Website” award. WMA’s WebAwards program “recognizes achievement in the creation of top web sites” and the winner of the 2018 Consulting website award was Accenture. This award is the culmination of a lot …

Why We Shouldn’t Expect Immediate Results on Social Media

Nicholas Kosar Content Marketing, Social Media, Uncategorized, Web Design Leave a Comment

When I give presentations on digital marketing, people normally hear me say that, “Online, no one reads anything. They just look at stuff.”  If you’re trying to use social media, websites, and blogs to market yourself, this statement may sound depressing. I don’t say this to dissuade people from using social media and other digital marketing tools, but rather to help …

Digital Audits guide your marketing strategies

Leverage Your Digital Audit: Transform Your Website from a Static Brochure to a Dynamic Marketing Tool

Nicholas Kosar Content Marketing, Digital Products, Social Media, Web Design Leave a Comment

By Nicholas Kosar and Stacey Piper of Piper Strategies Every business has a website. Sadly, however, most websites perform merely as fancy “e-brochures” – not as true marketing tools that nurture and develop a growing client base. So how do you take your website and digital assets to the next level? In our work with businesses large and small, we’ve …

website surgery requires staging

The Safe Way to Perform Surgery on Your Website: Staging

Nicholas Kosar Digital Products, Web Design Leave a Comment

Would you undergo painful surgery without anaesthesia? Of course not. And that’s why your business website should have the equivalent of a painkiller: a staging capability. I’ll explain. Why do we avail ourselves of painkillers? For most people, the answer is simple: To avoid the pain that is really happening. But I’ve got a better reason: So the doctor can …

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New Web Design Project: Julian Coles – Singer + Songwriter

Nicholas Kosar Content Marketing, Digital Products, Web Design Leave a Comment

Recently I was pleased to finish a web design project for Julian Coles – a singer and songwriter who finished recordings in a Memphis studio late last year. It was important to communicate visually both the vibe of Julian’s music and his persona. Words that come to mind are smooth, sophisticated, romantic, inspiring, and heartfelt. And of course it always helps …

Suburbs and Safety

Nicholas Kosar Tech, Web Design Leave a Comment

“In the suburbs, things are very safe and laid out. You know where things are, so there isn’t a lot of adventurousness. That’s always tempting to fall back on. I had to fight that instinct to fall back and cleave toward safety rather than adventure and variety.” – Patton Oswalt An interesting – and frightening – quote. It brings up …

Ludwell website by Nick Kosar MarketKulture

New Web Design Project for Ludwell.org

Nicholas Kosar Content Marketing, Culture, Language, Tech, Web Design Leave a Comment

I am pleased to have recently completed the website design for a nonprofit historical association called the Associates of Colonel Philip Ludwell III (ACPL). ACPL is focused on investigating the life and times of an interesting, little-known, but influential Virginia landowner and statesman who lived in the 18th century. The design is based in WordPress and features blogging capability, which …