DC United: What a Difference A Year Can Make

Nicholas Kosar Content Marketing, Culture, Soccer, Web Design Leave a Comment

Examining the Product, Price, Place and Promotion of Marketing in the Nation’s Capital Earlier this week Soccer Newsday published my analysis of how DC United is faring with the Four P’s of Marketing as the club enters the 2014 season. What a difference a year makes. Or, more accurately, what a difference a productive offseason makes. Having achieved a historical low in the …

I’ll Take My Parisian Metro Station on the Classy Side

Nicholas Kosar Culture, Travel, Web Design Leave a Comment

Today I happened upon a fantastic article  about plans to reclaim unused and abandoned Metro stations in Paris. What first caught my eye was the sheer beauty and creativity of the designs and ideas for reusing these spaces. While I’ve been fortunate to travel through the Paris Metro system a number of times on vacation, I remember witnessing the pickpocketing …

Design Your Own Beer (Can)

Nicholas Kosar Content Marketing, Soccer, Web Design Leave a Comment

What do you do when you’ve pissed off your customer base? Well, help them get pissed. With your own beer. During the 2013 Major League Soccer season, DC United won only three games all season, while losing a whopping 24 times and drawing seven games. It was a horrible year, and attendance fell throughout the season. And yet, at some …

INFOGRAPH NEEDED: For CONCACAF World Cup 2014 Qualifying Tournament

Nicholas Kosar Content Marketing, Soccer, Web Design Leave a Comment

Infographic needed, like this one for the 2011 Gold Cup. I have the feeling that most Americans have become accustomed to the USA playing at everyWorld Cup — as though it’s a given that this will happen every year. If more Americans knew that playing in the finals has to be earned every four years, the USMNT might get more support during …

Seattle Reign FC: A Brand Critique

Nicholas Kosar Content Marketing, Soccer, Web Design Leave a Comment

Great news came out a few days ago: the last National Women’s Soccer League club to name itself now has a great start to its branding: the Seattle Reign FC. A few thoughts: 1. “Empowering” women and girls appears to be a key element to the National Women’s Soccer League’s branding. The Seattle NWSL team sure got this right with their logo: not just …

What’s in a Soccer Club Name?

Nicholas Kosar Content Marketing, Culture, Soccer, Web Design Leave a Comment

It’s time to critically analyze the club naming conventions in North American soccer. Over 40 years of experience with soccer club names and brands gives us some perspective, and me some opinions. Why bother with such a critique? Quite simply, the relative youth of the sport in North America gives us the luxury and indeed the opportunity to question names …