graphic of Dante Alighieri - for blog post by Nicholas Kosar: 6 Marketing Practices That Digital Dante Would Consign to the Inferno

6 Marketing Practices That Digital Dante Would Consign to the Inferno

Nicholas Kosar Branding, Content Marketing, Digital Products, Law Firm Marketing, Social Media, x

Earlier this year I was in Verona, Italy, with its imposing statue of Dante Alighieri. Having recently read Dante’s Inferno in an impromptu book club, it got me thinking: if Dante lived today and was a digital marketer, what would he have to say about, well, Digital Worst Practices? Which would he consign to the Inferno? Before we dive into …

The Digital 100 blog post graphic header

The Digital 100: Rank Your Law Firm Website – And Then Improve It!

Nicholas Kosar Content Marketing, Digital Products, Law Firm Marketing, Web Design, x

Last month I was pleased to see the advent of a new digital ranking of law firm websites: The Digital 100, based in the UK and managed by marketing agency TBD. The Digital 100 is “a subscription service which ranks law firms for their digital marketing performance. A bit like The Lawyer 200 or the Legal Business 100 do for …

startup success, apollo program, apollo moon landing

Early Stage Failures: The Path to Success?

Nicholas Kosar Digital Products, kosarlife, Startups

I’m in the early stages of some digital product ideas, one of which is approaching what I will call the official “startup” stage. This particular idea is my “Big Idea,” and therefore it’s the one that has potential “Failure” written all over it during my darker moments. That’s given me some time to reflect on the subject of Failure – …