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The Digital 100: Rank Your Law Firm Website – And Then Improve It!

Nicholas Kosar Content Marketing, Digital Products, Law Firm Marketing, Web Design Leave a Comment

Last month I was pleased to see the advent of a new digital ranking of law firm websites: The Digital 100, based in the UK and managed by marketing agency TBD. The Digital 100 is “a subscription service which ranks law firms for their digital marketing performance. A bit like The Lawyer 200 or the Legal Business 100 do for …

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Best Consulting Website of 2019

Nicholas Kosar Branding, Content Marketing, Digital Products, Web Design 1 Comment

This month I was pleased to learn that our digital marketing and web design team at Wells + Associates received the Web Marketing Association’s 2019 “Best Consulting Website” award. WMA’s WebAwards program “recognizes achievement in the creation of top web sites” and the winner of the 2018 Consulting website award was Accenture. This award is the culmination of a lot …

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Leverage Your Digital Audit: Transform Your Website from a Static Brochure to a Dynamic Marketing Tool

Nicholas Kosar Content Marketing, Digital Products, Social Media, Web Design Leave a Comment

By Nicholas Kosar and Stacey Piper of Piper Strategies Every business has a website. Sadly, however, most websites perform merely as fancy “e-brochures” – not as true marketing tools that nurture and develop a growing client base. So how do you take your website and digital assets to the next level? In our work with businesses large and small, we’ve …

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The Safe Way to Perform Surgery on Your Website: Staging

Nicholas Kosar Digital Products, Web Design Leave a Comment

Would you undergo painful surgery without anaesthesia? Of course not. And that’s why your business website should have the equivalent of a painkiller: a staging capability. I’ll explain. Why do we avail ourselves of painkillers? For most people, the answer is simple: To avoid the pain that is really happening. But I’ve got a better reason: So the doctor can …

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Start Me Up: Keith Richards’ Startup Advice

Nicholas Kosar Digital Products, Startups, Tech Leave a Comment

Guitarist Keith Richards is infamous for heroin addiction and supposedly snorting his father’s ashes. Those topics should pale in comparison to his incredible musical accomplishments with the Rolling Stones. But, he also is an illuminating source for startup inspiration and advice. Richards has the answers to questions such as, “How do you get it started when you’ve never done it …

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New Web Design Project: Julian Coles – Singer + Songwriter

Nicholas Kosar Content Marketing, Digital Products, Web Design Leave a Comment

Recently I was pleased to finish a web design project for Julian Coles – a singer and songwriter who finished recordings in a Memphis studio late last year. It was important to communicate visually both the vibe of Julian’s music and his persona. Words that come to mind are smooth, sophisticated, romantic, inspiring, and heartfelt. And of course it always helps …

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Early Stage Failures: The Path to Success?

Nicholas Kosar Digital Products, Startups Leave a Comment

I’m in the early stages of some digital product ideas, one of which is approaching what I will call the official “startup” stage. This particular idea is my “Big Idea,” and therefore it’s the one that has potential “Failure” written all over it during my darker moments. That’s given me some time to reflect on the subject of Failure – …