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International Communications: 1700s Style

Nicholas Kosar Culture, Language

One way I keep up with historical and cultural interests is through my association with the Associates of Colonel Philip Ludwell III, a historical non-profit association focusing on interesting personalities of the 18th-century in the Colony of Virginia. In an age when we can Facebook message each other from the United States to Siberia (something I’ll occasionally do with cousins), …

No, Hotels Really Don’t Care About the Environment

Nicholas Kosar Culture, Language, Travel

“We care about the environment”  …  “Let’s preserve our world”  …  “Help us go green”  … Hotels all over the United States push their green credentials using varying terminology, but in the end it all comes down to those little cards you find in every hotel bathroom, inviting you to hang up your towel after your shower. But I just …

It’s Time to Rename Our Coffee Styles and Sizes

Nicholas Kosar Culture, Language, Travel

Venti? 20 oz? And worst of all, “Tall”?? When it comes to coffee sizes and marketing, I sometimes think we’ve got it all wrong. It’s time for a change. As many know, two key elements of successful marketing are that you should: Self-identify with your customers and target markets. Speak their language. Align yourself with their aspirations. And that’s why …

Advice to College Students: Master A Foreign Language Now

Nicholas Kosar Culture, Language, Travel

Europe. Late Summer 2013. Language Fail. On vacation sans children, my wife and I finally find someone in Avignon who can’t speak a lick of English. And this particular shopkeeper is an absolutely delightful man. But my three years of French and my wife’s nine years are so rusty, it’s a challenge to communicate. We converse, but superficially. A few …

Just Where and Who Are MLS Miami’s Fans?

Nicholas Kosar Culture, Language, Soccer

Identifying the Right Fan Base Is Key to a Successful MLS Launch At this Tuesday’s State of the League press conference, Major League Soccer Commissioner Don Garber offered up a few sound bites regarding league expansion: Regarding expansion into Miami and Atlanta, he said, “I wouldn’t say we’re close in either of those markets.” And regarding expansion in general, he …

What Is Modern Technology?

Nicholas Kosar Culture, Language, Tech, Travel

It’s hard to believe that it was nearly 10 years ago that I was in Europe on an MBA trip. Time flies. Remembering back to that trip, at the time no one had yet heard of an iPhone. Now, honestly, how can one do without one? Back then, you had a mobile phone, but it was mainly for Voice. Then …