graphic of Dante Alighieri - for blog post by Nicholas Kosar: 6 Marketing Practices That Digital Dante Would Consign to the Inferno

6 Marketing Practices That Digital Dante Would Consign to the Inferno

Nicholas Kosar Branding, Content Marketing, Digital Products, Law Firm Marketing, Social Media, Tech Leave a Comment

Earlier this year I was in Verona, Italy, with its imposing statue of Dante Alighieri. Having recently read Dante’s Inferno in an impromptu book club, it got me thinking: if Dante lived today and was a digital marketer, what would he have to say about, well, Digital Worst Practices? Which would he consign to the Inferno? Before we dive into …

The Digital 100 blog post graphic header

The Digital 100: Rank Your Law Firm Website – And Then Improve It!

Nicholas Kosar Content Marketing, Digital Products, Law Firm Marketing, Web Design Leave a Comment

Last month I was pleased to see the advent of a new digital ranking of law firm websites: The Digital 100, based in the UK and managed by marketing agency TBD. The Digital 100 is “a subscription service which ranks law firms for their digital marketing performance. A bit like The Lawyer 200 or the Legal Business 100 do for …

3 Digital Mistakes That Will Thwart A Professional’s Market Expansion

Nicholas Kosar Content Marketing, Law Firm Marketing, Social Media, Tech Leave a Comment

Struggling to spread the brand promise? Here are three mistakes to avoid, and some encouragement from Benjamin Franklin. As we know, corporate brand names are always aware of the need to get in front of new eyeballs. It’s one of the first assumptions of the brand marketing challenge. However, marketers in the professional services sector are often faced with intelligent …

Hashtag Best Practices (or, What Would Jimmy Fallon Do?)

Nicholas Kosar Content Marketing, Language, Law Firm Marketing, Social Media Leave a Comment

Like a lot of people, I’ll use hashtags to accent a social media post, notably among friends on Facebook. The hashtag serves as sort of a tongue-in-cheek addition to my main message. Yet while the hashtag has been around for a while, I still see people misusing it, notably on Twitter. Well, maybe “misuse” is too strong a word, but …

Branding: Not Yet Dead in the B2B World

Nicholas Kosar Content Marketing, Law Firm Marketing, Social Media Leave a Comment

Itamar Simonson, professor of marketing at Stanford, tells the American Marketing Association that, in a world full of online reviews and “experience-based information,” the value of branding has been eroded: “Consumers rely increasingly on information sources like reviews by consumers and by experts…. They’re less dependent on … cues such as brand names.” This may be true in the B2C …

Two Ways for Law Firms to Create and Share Quality Content

Nicholas Kosar Law Firm Marketing, Social Media, Tech 1 Comment

As Joe Pulizzi puts it, the opportunity to earn new business through “epic” content marketing is there for those who see it. This is certainly true in professional services marketing – notably in the legal field. While businesses and law firms can publish online with the push of a button, traditional content publishers are struggling to produce quality content and …

How Digital Engagement Beats the Super Bowl

Nicholas Kosar Content Marketing, Language, Law Firm Marketing, Social Media, Tech Leave a Comment

Anyone remember Super Bowl XXXIV in January 2000? While it featured an exciting game between the St Loius Rams and Tennessee Titans that came down to the wire, you might better remember it as the “Dot-Com Super Bowl.” The game featured commercial after commercial by companies that had business models built on commerce generated through their websites. Remember pets.com or lifeminders.com? …

Twitter Is Like Skywriting, Only Better

Nicholas Kosar Content Marketing, Language, Law Firm Marketing, Social Media, Tech Leave a Comment

On the way to our hotel from Orlando International Airport for the 2014 Legal Marketing Association Annual Conference, a colleague of mine and our driver, a hospitable immigrant from London, tried to decipher the skywriting that appeared in the sky before us. Seems that skywriting as a marketing message is quite popular in these warmer climes. In the past, my …