New Media Mosh Pit: The New Normal in Professional Services Marketing

Nicholas Kosar Content Marketing, Law Firm Marketing, x

The world of professional services marketing is not generally known for early adoption of cutting-edge marketing techniques. As I see it, there is one underlying reason: Professional services practitioners (notably lawyers) exist largely as a safe haven for their clients. Their role is to help their clients reduce risk and navigate uncertainty in the turbulent seas of the business world. …

3 Ways to Ensure Perfectionism Doesn’t Destroy Your Marketing

Nicholas Kosar Content Marketing, Law Firm Marketing, x

For the professional, a key driver of marketing success comes down to one phrase: “Getting your name out there.” In today’s digital and social media-driven business world, this would seem to be easier to accomplish than ever. And yet, it isn’t. Whether it’s content marketing, public relations, or building one’s social media presence, there are numerous reasons why professionals find …