My Law Firm Is Better Than Yours … At Social Media

Nicholas Kosar Law Firm Marketing, Social Media, Tech 1 Comment

Anecdotal evidence says that professional services firms – notably law firms – are not setting the standard when it comes to using social media. For professionals whose jobs are to reduce risk, embracing what is perceived as “risky” Social Business doesn’t come naturally. And yet now we have some comprehensive data to back up this notion. Good2BSocial, a social enterprise …

5 Ways to Measure Your Social Media ROI

Nicholas Kosar Content Marketing, Law Firm Marketing, Social Media, Tech 3 Comments

“Social Media – why should I bother?”  In other words: What will I get out of it? What’s my return on investment (ROI)? It’s a good question that is often asked by those many professionals who so easily and blithely dismiss the need to even create an accurate and updated LinkedIn profile for themselves. So, what’s the answer? Strictly speaking, the …

Why Content Marketing Is Very Sustainable – Via the Long Tail of the Internet

Nicholas Kosar Content Marketing, Law Firm Marketing, Social Media, Tech 8 Comments

On January 6, social media consultant Mark Schaefer published a fascinating article titled “Why Content Marketing Is Not a Sustainable Strategy” in which he stated that the supply of content marketing is outstripping the demand for that product. With the ever-increasing numbers of blogs, videos, and social media content being produced, his point is that content marketers are having to …

5 Rules of Engagement for a Social Media World

Nicholas Kosar Content Marketing, Culture, Language, Law Firm Marketing, Social Media, Tech 1 Comment

We’ve all been there. After a nice conversation at a cocktail reception or business event, you get the hard sell within the next day or two. Sometimes it’s expected, sometimes it’s not. It can come in various forms. For example: Someone wants to immediately “partner” with you (translation: please give me work, now, even though I haven’t asked you questions …

LinkedIn Success Starts with Japanese Footwear Habits

Nicholas Kosar Content Marketing, Culture, Law Firm Marketing, Social Media Leave a Comment

Seems people are accused of being too superficial, if anything. Of caring more about the cover than the book. You almost never hear people say, “She’s way too deep for me.” But I say too many businesspeople and professionals don’t care enough about their looks. The American Way I recall that classic image from the early 1980s: career women in …

How to Use LinkedIn to Promote Your Professional Services

Nicholas Kosar Content Marketing, Law Firm Marketing, Social Media Leave a Comment

The conversation went something like this: Marketer: “And then use this ‘Share’ button in your LinkedIn account to share with your network the links to articles and blog posts you’ve written.” Fee-earner/professional, with look of mild horror on face: “But, I can’t do that. That’s spamming.” Marketer: “It’s not spamming. This is your network to communicate with. Either you asked …

An Analysis of Twitter Marketing in Pro Soccer

Nicholas Kosar Content Marketing, Soccer, Social Media, Tech Leave a Comment

This Soccer Newsday article takes a brief look at how soccer clubs are managing the growth of their fan bases using Twitter – a platform that was nearly non-existent to clubs a couple years ago, but that most are waking up to. I review: Twitter usage by each MLS club (including Followers, Following, and Tweets) Comparisons of U.S. and Canadian clubs – …