LinkedIn Success Starts with Japanese Footwear Habits

Nicholas Kosar Content Marketing, Law Firm Marketing, Social Media, x

Seems people are accused of being too superficial, if anything. Of caring more about the cover than the book. You almost never hear people say, “She’s way too deep for me.” But I say too many businesspeople and professionals don’t care enough about their looks. The American Way I recall that classic image from the early 1980s: career women in …

How to Use LinkedIn to Promote Your Professional Services

Nicholas Kosar Content Marketing, Law Firm Marketing, Social Media, x

The conversation went something like this: Marketer: “And then use this ‘Share’ button in your LinkedIn account to share with your network the links to articles and blog posts you’ve written.” Fee-earner/professional, with look of mild horror on face: “But, I can’t do that. That’s spamming.” Marketer: “It’s not spamming. This is your network to communicate with. Either you asked …