3 Digital Mistakes That Will Thwart A Professional’s Market Expansion

Nicholas Kosar Content Marketing, Law Firm Marketing, Social Media, Tech Leave a Comment

Struggling to spread the brand promise? Here are three mistakes to avoid, and some encouragement from Benjamin Franklin. As we know, corporate brand names are always aware of the need to get in front of new eyeballs. It’s one of the first assumptions of the brand marketing challenge. However, marketers in the professional services sector are often faced with intelligent …

keith richards startup advice, startup tips

Start Me Up: Keith Richards’ Startup Advice

Nicholas Kosar Digital Products, Startups, Tech Leave a Comment

Guitarist Keith Richards is infamous for heroin addiction and supposedly snorting his father’s ashes. Those topics should pale in comparison to his incredible musical accomplishments with the Rolling Stones. But, he also is an illuminating source for startup inspiration and advice. Richards has the answers to questions such as, “How do you get it started when you’ve never done it …

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Rethinking Maps: Colonial Waterways > Interstates > Digital Mental Maps

Nicholas Kosar Culture, Tech, Travel Leave a Comment

I’ve been road-tripping a lot through Virginia in the last few years. Like many, I’ve also been road-tripping around the internet. A strong coffee while waiting for my two youngest daughters to get their annual homeschool end-of-year testing, and I came up with this … my Medium-based ruminations on the connections between American colonial ideas of geography, the (increasingly less …

Suburbs and Safety

Nicholas Kosar Tech, Web Design Leave a Comment

“In the suburbs, things are very safe and laid out. You know where things are, so there isn’t a lot of adventurousness. That’s always tempting to fall back on. I had to fight that instinct to fall back and cleave toward safety rather than adventure and variety.” – Patton Oswalt An interesting – and frightening – quote. It brings up …

Ludwell website by Nick Kosar MarketKulture

New Web Design Project for Ludwell.org

Nicholas Kosar Content Marketing, Culture, Language, Tech, Web Design Leave a Comment

I am pleased to have recently completed the website design for a nonprofit historical association called the Associates of Colonel Philip Ludwell III (ACPL). ACPL is focused on investigating the life and times of an interesting, little-known, but influential Virginia landowner and statesman who lived in the 18th century. The design is based in WordPress and features blogging capability, which …

Questioning the No Cell Phone Rule

Nicholas Kosar Culture, Tech Leave a Comment

Earlier this week I had the good fortune to meet a friend at his club – one of those nice, 100+-year-old, private clubs that give off an air of gentility and professionalism. Over the years, I’ve been to this club numerous times for events, lunches, and drinks, and always felt refreshed by the quiet, stately atmosphere. The food is good …

The Startup Creator’s Dilemma: Fear and Learning

Nicholas Kosar Content Marketing, Culture, Startups, Tech, Web Design Leave a Comment

DC TechDay was invigorating yesterday. Better put: the more you engaged in it, the more you got out of it. Talking with so many marketers, designers, founders, and coders yesterday made me grateful that we live during the exciting world of smartphone-centered, cloud-based technological power. Prior to 2007, it was never so much fun as it now is to be …

Travel Bloggers, Where Art Thou?

Nicholas Kosar Content Marketing, Startups, Tech, Travel Leave a Comment

World-renowned wine expert Jancis Robinson, in this morning’s particularly fine FT Weekend, is refreshingly honest about the changing role and status of “experts” like herself in today’s society and economy. A couple quick quotes by Ms. Robinson succinctly state today’s new reality: “In the 21st century, the internet and now, particularly, the smartphone have changed everything.” “I have gone from …

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Tech Prophecies: The 1993-1994 “You Will” Commercials

Nicholas Kosar Culture, Tech Leave a Comment

Just came upon some of these commercials from ’93-94 – I barely remember them. Amazing to see how much of this became true (and how some of it didn’t – at least in the exact ways the commercials are phrased). Remember that the Mosaic web browser came out in early 1993, the Netscape browser a year or so later, and …