My Law Firm Is Better Than Yours … At Social Media

Nicholas Kosar Law Firm Marketing, Social Media, Tech 1 Comment

Anecdotal evidence says that professional services firms – notably law firms – are not setting the standard when it comes to using social media. For professionals whose jobs are to reduce risk, embracing what is perceived as “risky” Social Business doesn’t come naturally. And yet now we have some comprehensive data to back up this notion. Good2BSocial, a social enterprise …

5 Ways to Measure Your Social Media ROI

Nicholas Kosar Content Marketing, Law Firm Marketing, Social Media, Tech 3 Comments

“Social Media – why should I bother?”  In other words: What will I get out of it? What’s my return on investment (ROI)? It’s a good question that is often asked by those many professionals who so easily and blithely dismiss the need to even create an accurate and updated LinkedIn profile for themselves. So, what’s the answer? Strictly speaking, the …

Why Content Marketing Is Very Sustainable – Via the Long Tail of the Internet

Nicholas Kosar Content Marketing, Law Firm Marketing, Social Media, Tech 8 Comments

On January 6, social media consultant Mark Schaefer published a fascinating article titled “Why Content Marketing Is Not a Sustainable Strategy” in which he stated that the supply of content marketing is outstripping the demand for that product. With the ever-increasing numbers of blogs, videos, and social media content being produced, his point is that content marketers are having to …

5 Rules of Engagement for a Social Media World

Nicholas Kosar Content Marketing, Culture, Language, Law Firm Marketing, Social Media, Tech 1 Comment

We’ve all been there. After a nice conversation at a cocktail reception or business event, you get the hard sell within the next day or two. Sometimes it’s expected, sometimes it’s not. It can come in various forms. For example: Someone wants to immediately “partner” with you (translation: please give me work, now, even though I haven’t asked you questions …

Marketing the Professions ‘Hors d’Oeuvre’ Style

Nicholas Kosar Content Marketing, Language, Law Firm Marketing, Tech 1 Comment

In the first part of this three-part series on new media professional services marketing, I explored the unique nature of professional services firms and why lawyers, accountants, and others generally find digital and social media marketing so challenging. This time around, I’ll explore two characteristics that are a mark of successful digital marketing: keeping your outreach in bite-size portions, and …

New Media Mosh Pit: The New Normal in Professional Services Marketing

Nicholas Kosar Content Marketing, Law Firm Marketing, Tech 2 Comments

The world of professional services marketing is not generally known for early adoption of cutting-edge marketing techniques. As I see it, there is one underlying reason: Professional services practitioners (notably lawyers) exist largely as a safe haven for their clients. Their role is to help their clients reduce risk and navigate uncertainty in the turbulent seas of the business world. …

What Is Modern Technology?

Nicholas Kosar Culture, Language, Tech, Travel Leave a Comment

It’s hard to believe that it was nearly 10 years ago that I was in Europe on an MBA trip. Time flies. Remembering back to that trip, at the time no one had yet heard of an iPhone. Now, honestly, how can one do without one? Back then, you had a mobile phone, but it was mainly for Voice. Then …