Soccer’s Mobile Marketing Challenge

Nicholas Kosar Content Marketing, Soccer, Tech Leave a Comment

This past week Soccer Newsday published my marketing column about the challenges (and opportunities!) that professional soccer faces in using mobile devices to develop fan and brand awareness and build ticket and merchandising revenues. An excerpt is below, along with a link to the full article. The evidence is all around us. But if you want hard data, Forrester Research reports that 50% of …

An Analysis of Twitter Marketing in Pro Soccer

Nicholas Kosar Content Marketing, Soccer, Social Media, Tech Leave a Comment

This Soccer Newsday article takes a brief look at how soccer clubs are managing the growth of their fan bases using Twitter – a platform that was nearly non-existent to clubs a couple years ago, but that most are waking up to. I review: Twitter usage by each MLS club (including Followers, Following, and Tweets) Comparisons of U.S. and Canadian clubs – …