Why We Shouldn’t Expect Immediate Results on Social Media

Nicholas Kosar Content Marketing, Social Media, Uncategorized, Web Design Leave a Comment

When I give presentations on digital marketing, people normally hear me say that, “Online, no one reads anything. They just look at stuff.”  If you’re trying to use social media, websites, and blogs to market yourself, this statement may sound depressing. I don’t say this to dissuade people from using social media and other digital marketing tools, but rather to help …

Forget the Gender Gap: MLS Needs to Solve Its Marketing “Beckham Gap”

Nicholas Kosar Content Marketing, Soccer, Uncategorized Leave a Comment

The idea that LA Galaxy could lose both David Beckham and Landon Donovan in the same offseason gives food for thought about the basic marketing strategies being used by Major League Soccer, and for that matter, North American Soccer League clubs. The Galaxy are the one club to effectively use MLS’s Designated Player rule to market their club using high-priced …