3 Digital Mistakes That Will Thwart A Professional’s Market Expansion

Nicholas Kosar Content Marketing, Law Firm Marketing, Social Media, x

Struggling to spread the brand promise? Here are three mistakes to avoid, and some encouragement from Benjamin Franklin. As we know, corporate brand names are always aware of the need to get in front of new eyeballs. It’s one of the first assumptions of the brand marketing challenge. However, marketers in the professional services sector are often faced with intelligent …

web design nicholas kosar, website julian coles

New Web Design Project: Julian Coles – Singer + Songwriter

Nicholas Kosar Content Marketing, Web Design, x

Recently I was pleased to finish a web design project for Julian Coles – a singer and songwriter who finished recordings in a Memphis studio late last year. It was important to communicate visually both the vibe of Julian’s music and his persona. Words that come to mind are smooth, sophisticated, romantic, inspiring, and heartfelt. And of course it always helps …

Suburbs and Safety

Nicholas Kosar Content Marketing, Web Design, x

“In the suburbs, things are very safe and laid out. You know where things are, so there isn’t a lot of adventurousness. That’s always tempting to fall back on. I had to fight that instinct to fall back and cleave toward safety rather than adventure and variety.” – Patton Oswalt An interesting – and frightening – quote. It brings up …

Ludwell website by Nick Kosar MarketKulture

New Web Design Project for Ludwell.org

Nicholas Kosar Web Design, x

I am pleased to have recently completed the website design for a nonprofit historical association called the Associates of Colonel Philip Ludwell III (ACPL). ACPL is focused on investigating the life and times of an interesting, little-known, but influential Virginia landowner and statesman who lived in the 18th century. The design is based in WordPress and features blogging capability, which …

Coffee Promotions Now, and in 1650s London

Nicholas Kosar Content Marketing, x

So we know how coffee is promoted these days – there are all kinds of inventive ways. Three cool versions are shown here. But how was coffee promoted and regarded in 1650s London? Well, there’s this description which I found via Bryant Lillywhite’s 1963 London Coffeehouses (George Allen & Unwin), while reading an interesting biography of the great Christopher Wren: “in …

The Startup Creator’s Dilemma: Fear and Learning

Nicholas Kosar Content Marketing, Web Design, x

DC TechDay was invigorating yesterday. Better put: the more you engaged in it, the more you got out of it. Talking with so many marketers, designers, founders, and coders yesterday made me grateful that we live during the exciting world of smartphone-centered, cloud-based technological power. Prior to 2007, it was never so much fun as it now is to be …

Branding: Not Yet Dead in the B2B World

Nicholas Kosar Content Marketing, Law Firm Marketing, Social Media, x

Itamar Simonson, professor of marketing at Stanford, tells the American Marketing Association that, in a world full of online reviews and “experience-based information,” the value of branding has been eroded: “Consumers rely increasingly on information sources like reviews by consumers and by experts…. They’re less dependent on … cues such as brand names.” This may be true in the B2C …

Two Ways for Law Firms to Create and Share Quality Content

Nicholas Kosar Law Firm Marketing, Social Media, x

As Joe Pulizzi puts it, the opportunity to earn new business through “epic” content marketing is there for those who see it. This is certainly true in professional services marketing – notably in the legal field. While businesses and law firms can publish online with the push of a button, traditional content publishers are struggling to produce quality content and …