DC United: What a Difference A Year Can Make

Nicholas Kosar Culture, Soccer

Examining the Product, Price, Place and Promotion of Marketing in the Nation’s Capital

Earlier this week Soccer Newsday published my analysis of how DC United is faring with the Four P’s of Marketing as the club enters the 2014 season.

What a difference a year makes. Or, more accurately, what a difference a productive offseason makes.

Having achieved a historical low in the league (despite winning the US Open Cup), DC United pretty much had nowhere to go but up. So, before the 2014 Major League Soccer season begins and reality rears its sometimes ugly head, this is a good time to review DC United’s marketing footprint according to the traditional marketing measures of Product, Price, Place and Promotion. Let’s dig in.

Read more on Soccer Newsday.

Photo courtesy: Leidos