I am pleased to have recently completed the website design for a nonprofit historical association called the Associates of Colonel Philip Ludwell III (ACPL). ACPL is focused on investigating the life and times of an interesting, little-known, but influential Virginia landowner and statesman who lived in the 18th century.
The design is based in WordPress and features blogging capability, which is core to the association’s mission. Aside from SEO and meta data optimization (what I increasingly like to call the “unseen warfare” of the internet), the project involved API integrations with MailChimp and PayPal and lots of customization of the site’s CharityHub theme (built by GoodLayers).
A next step on the project will be working with a colleague to refine the semantic structure of the website’s content in order to improve search engine results. Put another way, we want a taxonomy-driven SEO approach that will guide our metadata and content strategies that will in turn make the site more discoverable by intended users. Unseen warfare, indeed!