I was pleased when our team at Wells + Associates was recognized as the “Best Consulting Website” in the Web Marketing Association’s 2019 awards. In 2018, the Best Consulting Website was awarded to Accenture.
I am the digital marketing strategist at Wells + Associates, an entrepreneurial consulting firm that advises clients around the United States on how to optimize and improve transportation for properties, new developments, institutions, and public spaces. As part of this part-time role, I lead digital marketing efforts, including website design, development, and optimization.
We found that our former Drupal site was not performing at the level we needed. In short, the strategic marketing plans of the company were outpacing the existing website. I led a comprehensive redevelopment of our site, moving it to the WordPress platform, keeping many of the great features of the existing website, while developing a website that would allow the firm to showcase its thought leadership to target markets.
Technically, we improved site speed, improved our search and social media metadata capabilities, optimized h1 and h2 keywords, and developed a platform to allow for easy development of landing pages to support SEO and strategic digital activities.
It was a pleasure to work with a great internal team, as well as our web design agency, Wood Street.