graphic of Dante Alighieri - for blog post by Nicholas Kosar: 6 Marketing Practices That Digital Dante Would Consign to the Inferno

6 Marketing Practices That Digital Dante Would Consign to the Inferno

Nicholas Kosar Branding, Content Marketing, Digital Products, Law Firm Marketing, Social Media, x

Earlier this year I was in Verona, Italy, with its imposing statue of Dante Alighieri. Having recently read Dante’s Inferno in an impromptu book club, it got me thinking: if Dante lived today and was a digital marketer, what would he have to say about, well, Digital Worst Practices? Which would he consign to the Inferno? Before we dive into …

Digital Audits guide your marketing strategies

Leverage Your Digital Audit: Transform Your Website from a Static Brochure to a Dynamic Marketing Tool

Nicholas Kosar Branding, Content Marketing, Law Firm Marketing, Social Media, Web Design, x

By Nicholas Kosar and Stacey Piper of Piper Strategies Every business has a website. Sadly, however, most websites perform merely as fancy “e-brochures” – not as true marketing tools that nurture and develop a growing client base. So how do you take your website and digital assets to the next level? In our work with businesses large and small, we’ve …

unique branding hummus sign

How Is Your Brand Unique? Try Naming Your Color Scheme

Nicholas Kosar Branding, x

If you believe in a Higher Power who is ultimately undefinable, Apophatic Theology makes sense: you define your Divine Being not by what the Creator is, but by what the Creator is not. Defining your Brand, and then Marketing it, has some similarities – you definitely have to know what you are not. For example, I’ve had clients tell me …