“There are three things Google is looking for when it looks at the website and evaluates it. The first one is: can it navigate your site? The second one is content and is it relevant? The third is social.”
Comment by Craig Lister, Head of Reprise Media, at a recent SEO/Social Media event hosted by The Guardian. A nice, tidy quote that sums up the “three pillars” of successful digital marketing. None of the three can be ignored, and each element helps the other two.