In the sporting universe, you can market players (e.g., Beckham, Henry, Wondo, DeRo), a team, or the sport itself. Of course, all three of these go hand in hand – they are part of a whole. But today I’ll focus on the strategic appeal and marketing of the sport itself: Soccer in North America. And rather than pulling ideas from traditional soccer countries like England or Brazil, we’ll investigate from a different vantage point: Japan.
In this guest blog article on footiebusiness.com, I investigate what the North American soccer industry can learn from Japan’s valiant efforts to create and market soccer, including:
- Japanese and North American Soccer: The Similarities
- Let Little Hello Kitty Fight It Out with Godzilla
- Taking Soccer to the Rice Paddies
- Bottom Line: We Don’t Need More Cowbell, Just More Derbies